Overview
Optimized ecommerce architecture, category templates, and campaign landing pages to increase conversion and reduce acquisition waste.
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Project Detail
Ecommerce Performance Optimization
UrbanKart India · Retail & Ecommerce
Client
UrbanKart India
Industry
Retail & Ecommerce
Execution
Design, development and growth optimization
Technology Stack
Laravel
Vite
Cloud CDN
GA4
Clarity
Challenge
Traffic was increasing but conversion rate remained low due to weak page speed and fragmented buyer journey.
Solution
Improved product discovery UX, reworked technical performance bottlenecks, and implemented actionable conversion tracking events.
Results
- +61% increase in ecommerce conversion rate
- Mobile LCP dropped below 2.4s on key pages
- Lowered CPA by 27% in paid campaigns
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