Client
Axis Industrial Systems
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Manufacturing
Manufacturing Company Digital Presence Modernization
Modernized a B2B manufacturing website with RFQ-focused architecture and stronger credibility positioning.
Industry
Manufacturing
Delivery
Strategy to Launch
Project Snapshot
Measured outcomes through UX improvements, technical SEO, and reliable delivery workflows.
Rfq growth
+93%
Bounce reduction
-31%
Session duration
2.15x
Timeline
5 Months
Challenge
Legacy pages failed to communicate technical capability to procurement teams, and enquiry forms lacked context-driven segmentation.
Solution
Implemented modern UX, vertical-based solution pages, and improved lead capture flow aligned to buyer stages.
Results
- +93% increase in monthly RFQ enquiries
- 31% bounce rate reduction
- 2.15x longer average session duration