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Retail & Ecommerce

Ecommerce Funnel Optimization for Higher Conversion

Improved ecommerce conversion by optimizing category templates, page speed, and analytics-backed UX decisions.

Client

UrbanKart India

Industry

Retail & Ecommerce

Delivery

Strategy to Launch

Ecommerce Funnel Optimization for Higher Conversion

Project Snapshot

Measured outcomes through UX improvements, technical SEO, and reliable delivery workflows.

Conversion uplift

+61%

Cpa reduction

-27%

Mobile lcp

<2.5s

Timeline

3 Months

Challenge

Ad spend was increasing while conversion remained flat due to under-optimized category pages and performance bottlenecks.

Solution

We improved product discovery UX, tuned technical speed issues, and deployed event-based analytics for funnel diagnostics.

Results

+61% conversion rate uplift
27% lower CPA
Mobile LCP below 2.5s on top templates

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